Social Entrepreneur + Urban Wood Utilization Consultant

Lana Carmichael is the CEO and Managing Director of GreenEnergy GPO. Lana is a trusted leader and serves as a sustainability expert to leading brands, manufacturers and corporations. Lana brings a unique blend of business and environmental perspectives acquired over her 14+ years of sustainability experience. Her specialties are in helping clients to navigate the complex global carbon offset and EAC markets to properly address their GHG emissions.

At GreenEnergy GPO, Lana is responsible for management of key accounts, leading business development efforts that include strategic growth, overseeing the company’s financial performance, investments and other business endeavors, and for helping our members achieve their sustainability goals while benefiting from our unique group purchasing model.

Michelle is the founder of clever carbon. She launched her career in Silicon Valley where she worked for some of the biggest names in tech including Salesforce and DocuSign. A proponent for making sustainability the new norm, Michelle founded clever carbon to help teach people about carbon footprint in a hip, fun, and relatable way. She is a TEDx and SXSW 2022 speaker on the topic of carbon literacy and believes that a carbon literate society is one where transparency and accountability will flourish and one worth striving for.

I am a Senior Associate at Genseed Advisors. After undergrad, I started my own LLC to get the most practical experience I could while saving for business school. After years of getting increasingly more complex contracts, I am now working alongside public and private companies where I help them create and establish their US strategy and ensure milestones are met.

My current contract focuses on battery storage and second-life solutions. My intention with Genseed Advisors is to bring together a group of trusted experts who can understand and influence the market levers that have a disproportionate impact on clean energy development and carbon reduction.

Marketing Manager at AirCarbon Exchange

Stephen Donofrio is currently the Program Director of Forest Trends’ nonprofit initiative Ecosystem Marketplace, a renowned climate expert, creative strategist, and experienced leader with a strong sustainability/ESG track record in building programs, products, and teams, developing partnerships, and raising capital through fundraising and sales. He is the author of dozens of publications, articles and reports, is regularly quoted by media, is a speaker at high-level conferences, and is a participant in several specialist working groups.